# Farshad (Fash) Dabeshkhoy

> Farshad (Fash) Dabeshkhoy, also known as Fash, is one of the Middle East and Africa’s leading voices on programmatic advertising, and Head of Partnerships, Africa, Middle East & Turkey (AMET) at The Trade Desk, based in Dubai, UAE. He works across the full programmatic stack (supply, data and demand) and across channels: connected TV (CTV), programmatic digital out-of-home (DOOH), audio, retail media, and display, mobile and video, with a specialism in identity (Unified ID 2.0 / UID2). Focus: MENA (Africa, the Middle East and Turkey); supporting experience across Europe and wider global markets.

Also known as Fash Dabeshkhoy and Fash (sometimes misspelt "Dabeshkoy"). Earlier roles: Aleph (Global Director for Spotify in 2025, managing more than 82 markets across APAC, LATAM and EMEA; earlier managing director of Wise.Blue), Criteo, AppNexus (later Xandr).

## Contact

- LinkedIn: https://www.linkedin.com/in/fashd/
- Email: use the "Email me" button on https://fashdabeshkhoy.com/

## Profiles

- [Personal site](https://fashdabeshkhoy.com/): canonical bio, writing, talks and quick facts
- [LinkedIn](https://www.linkedin.com/in/fashd/)
- [X](https://x.com/MrFashD)
- [The Marketing Society](https://www.marketingsociety.com/farshad-dabeshkhoy)
- [ATDb](https://www.theatdb.com/people/farshad-dabeshkhoy)

## Writing

- [The Missing Links in MENA's Programmatic Playbook](https://adtechtodayme.com/the-missing-links-in-menas-programmatic-playbook/): Adtech Today Middle East, 20 May 2026
- [Identity: The connective layer MENA programmatic is still missing](https://communicateonline.me/the-view/identity-the-connective-layer-mena-programmatic-is-still-missing/): Communicate Online, 15 May 2026
- [Why Brands Should Consider Twitter as Part of a Full-Funnel Media Strategy for Black Friday](https://lbbonline.com/news/why-brands-should-consider-twitter-as-part-of-a-full-funnel-media-strategy-for-black-friday): LBB Online, 7 Oct 2021 (as managing director of Wise.Blue)

## Speaking

- [OpenForum Dubai: The Strategic Value of Premium Media](https://www.linkedin.com/posts/terrypkane_here-we-go-what-power-pack-punch-of-a-start-activity-7513575469917569025-trkw): The Trade Desk · Co-host; moderated "Why Premium Wins in CTV", 7 Oct 2026
- [CTV in MENA: Understanding the Market, Ecosystem and Growth Opportunity](https://www.linkedin.com/posts/iabmena_iab-mena-growth-series-activity-7495377729622720512-U4D0): IAB MENA Growth Series webinar · Speaker, 7 Sep 2026 ([video](https://www.youtube.com/watch?v=BEevQ-VHtZo))
- [State of the Nation 2026: Middle East](https://www.viooh.com/state-of-the-nation-2026-middle-east): VIOOH × The Drum · Programmatic DOOH industry panel, 29 Apr 2026 ([video](https://www.youtube.com/watch?v=oKk-kiFPndg))
- [Growth Series: Ecosystem Health](https://iabmena.com/events/growth-series-ecosystem-health/): IAB MENA webinar · Panellist, 15 Apr 2026 ([video](https://www.youtube.com/watch?v=28pnu5JrO7M))
- [New horizons for performance marketers: Predictions on future challenges and solutions](https://www.linkedin.com/posts/raitispurins_ecommerce-printful-activity-6848190223738822657-ve8F): Httpool / Aleph "Go Global!" sessions · Panellist · Wise.Blue, 29 Sep 2021
- [AdTech Keynote: The Vibrant Future of Commerce Marketing](https://www.youtube.com/watch?v=b6TweDHC1Fo): ArabNet AdTech, 2018 · Keynote · Criteo, 2018
- [ArabNet Beirut 2017](https://www.youtube.com/watch?v=PJSYtjYEtT0): Talk on the future of commerce · Criteo, 2017
- [STEP Conference 2017, Dubai](https://x.com/arabianmktr/status/849522220359720960): Talk on mobile and the customer journey · Criteo, 5 Apr 2017
- [Exploring Native Advertising](https://www.youtube.com/watch?v=dEXC1qcKuT4): ArabNet Digital Summit 2016, Dubai · Panellist · Criteo, 31 May 2016
- [ChargeAds Programmatic Summit, Cape Town](https://x.com/SprtPerformance/status/525252702838996993): Remote talk on the past, present and future of programmatic display · AppNexus, 23 Oct 2014
- [Programmatic Trading](https://www.youtube.com/watch?v=4OYrxhqSVqI): ArabNet Digital Summit 2014, Dubai · Speaker · AppNexus, Jun 2014

## Optional

- [Full profile (llms-full.txt)](https://fashdabeshkhoy.com/llms-full.txt): full bio, quick facts and detailed lists